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Our Journey

Our Journey

Gelous was born, raised and made with love in beautiful New Zealand in 2018.
Unable to find a homegrown nail kit that was affordable, high-quality, non-toxic and cruelty-free, we took matters into our own hands and brought Gelous to life. Our vision was simple: create a haven for those with like-minded values who love creating salon-quality manicures from the cosy comforts of their own homes. Proudly holding the title of New Zealand’s first do-it-yourself UV/LED Gel Nail Polish company, Gelous now delights thousands of happy customers across New Zealand, Australia, the United States, Europe, and the rest of the world.

Why Gelous?
As New Zealand’s first homegrown DIY Gel Nail Polish company, we’ve been perfecting the art of at-home beauty since day one. Our Gel Nail Polish paints on just like ordinary nail polish but lasts over two weeks without fading, peeling or chipping. No need to wait for your nails to dry or worry about smudging them - they’re hard and perfectly dry once cured with the Gelous UV/LED Gel Nail Lamp. Stacked up against a regular mani, a Gelous manicure lasts longer, feels stronger, and shines like nobody’s business.

There’s something truly empowering about having beautiful nails. It’s not just about the aesthetics; it’s how they make you feel. A stunning mani instantly raises your confidence, having you radiate positive energy and exude an aura of composure, even when life gets a little chaotic. And the best part? Unlike a fleeting blow wave or trendy outfit, a Gelous manicure stays with you for weeks.

It’s not just the confidence boost that comes with a fresh mani that we love. In our fast-paced lives, a self-care ritual is essential for staying grounded and present. Taking the time out to create a beautiful manicure is more than just pampering yourself, it’s a moment to rest and recharge, leaving you ready to take on the world - even if it is one day at a time. 

We're all about connection.
Gelous is on a continual quest to connect with our incredible customers, offering everything you need to create beautiful nails and have a blast while doing it. Our safe and easy-to-use range of Gel Nail Polish, UV/LED Gel Nail Lamps, Gel Nail Polish Accessories, Gel Nail Polish Tools and Nail Art empowers you to unleash your creativity and express yourself like never before. Nothing makes us happier than seeing your creations, so be sure to tag us on social media and join our Facebook Community Group!

We keep it clean.
Keeping it clean is in our ethos, so we say no to nasties. Our Gel Nail Polish is 10-free, meaning it’s free from Formaldehyde, Dibutyl Phalate (DBP), Toulene, Formaldehyde Resin, Camphor, Parabens, Ethyl Tosylamide, Xylene, Triphenyl Phosphate and Tert-Butyl Hydroperoxide, plus no animal-derived ingredients or animal testing.

Our products are proudly vegan, cruelty-free and 10-free - kind to your nails, your wallet, and the planet. It's time to step up your home mani game.

Gelous was born, raised and made with love in beautiful New Zealand in 2018.
Unable to find a homegrown nail kit that was affordable, high-quality, non-toxic and cruelty-free, we took matters into our own hands and brought Gelous to life. Our vision was simple: create a haven for those with like-minded values who love creating salon-quality manicures from the cosy comforts of their own homes. Proudly holding the title of New Zealand’s first do-it-yourself UV/LED Gel Nail Polish company, Gelous now delights thousands of happy customers across New Zealand, Australia, the United States, Europe, and the rest of the world.

Why Gelous?
As New Zealand’s first homegrown DIY Gel Nail Polish company, we’ve been perfecting the art of at-home beauty since day one. Our Gel Nail Polish paints on just like ordinary nail polish but lasts over two weeks without fading, peeling or chipping. No need to wait for your nails to dry or worry about smudging them - they’re hard and perfectly dry once cured with the Gelous UV/LED Gel Nail Lamp. Stacked up against a regular mani, a Gelous manicure lasts longer, feels stronger, and shines like nobody’s business.

There’s something truly empowering about having beautiful nails. It’s not just about the aesthetics; it’s how they make you feel. A stunning mani instantly raises your confidence, having you radiate positive energy and exude an aura of composure, even when life gets a little chaotic. And the best part? Unlike a fleeting blow wave or trendy outfit, a Gelous manicure stays with you for weeks.

It’s not just the confidence boost that comes with a fresh mani that we love. In our fast-paced lives, a self-care ritual is essential for staying grounded and present. Taking the time out to create a beautiful manicure is more than just pampering yourself, it’s a moment to rest and recharge, leaving you ready to take on the world - even if it is one day at a time. 

We're all about connection.
Gelous is on a continual quest to connect with our incredible customers, offering everything you need to create beautiful nails and have a blast while doing it. Our safe and easy-to-use range of Gel Nail Polish, UV/LED Gel Nail Lamps, Gel Nail Polish Accessories, Gel Nail Polish Tools and Nail Art empowers you to unleash your creativity and express yourself like never before. Nothing makes us happier than seeing your creations, so be sure to tag us on social media and join our Facebook Community Group!

We keep it clean.
Keeping it clean is in our ethos, so we say no to nasties. Our Gel Nail Polish is 10-free, meaning it’s free from Formaldehyde, Dibutyl Phalate (DBP), Toulene, Formaldehyde Resin, Camphor, Parabens, Ethyl Tosylamide, Xylene, Triphenyl Phosphate and Tert-Butyl Hydroperoxide, plus no animal-derived ingredients or animal testing.

Our products are proudly vegan, cruelty-free and 10-free - kind to your nails, your wallet, and the planet. It's time to step up your home mani game.

Bright Coloured Gel Nail Polish Bottles - Photographed in New Zealand
Bright Coloured Gel Nail Polish Bottles - Photographed in New Zealand

Join Community Group

Join our vibrant Facebook community group where gel nail enthusiasts come together to share tips, tricks, and stunning nail art inspirations.

Pink Shell Gel Manicure Nail Art - Photographed in New Zealand
Pink Shell Gel Manicure Nail Art - Photographed in New Zealand

Watch Tutorials

View our engaging YouTube tutorials for expert tips and step-by-step guides to mastering the art of gel nail polish at home.

Three Gel Nail Polish Boxes - Photographed in New Zealand
Three Gel Nail Polish Boxes - Photographed in New Zealand

Read Blogs

Dive into our insightful blogs for the latest trends, nail care tips, and insider secrets to elevate your gel manicure game.

We believe in giving back

Gelous will match all donations made at checkout, doubling the impact of your generosity.

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Gel nail polish delivers that beautiful, long-lasting manicure we all know and love, but it’s important to care for your nails properly to keep them healthy along the way. While gel polish itself doesn’t damage your nails, it’s essential to follow proper application and removal techniques, practice good nail care, and use the right products to keep your precious nails in great shape.
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Headed to Europe this summer? Whether you’re planning days lounging by the coast, leisurely strolls through city streets, or nights dancing until dawn in Ibiza, one thing is essential: a fresh gel manicure. 
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Extra layers. Heat pump on. Crisp mornings. Cooler nights. Breaking up with your summery brights. Must be autumn. As we pull out our knits and reach for our jeans, autumn brings with it a season of sophisticated manicures.

  • 5 min read